Fractional CMO for Jewelry & Lifestyle Brands Ready to Scale
A Fractional CMO is a senior marketing leader who joins your brand part-time, without a full-time hire. 18+ years turning DTC brands into consistent revenue engines.
Transforming Them Into Businesses That Sell.
Behind every successful brand, there is a strategy that feels as good as it performs.
I am a Fractional CMO and eCommerce Growth Strategist with 18+ years of experience turning jewelry and lifestyle brands into profitable, consistent sales engines. My work blends strategic structure, compelling storytelling, and digital precision. That combination is what actually moves a brand from promising to profitable.
I work across the full digital ecosystem, from brand positioning through full-funnel execution. Every decision gets made with ROI and lifetime value in mind. The goal is growth that shows up in the numbers, not just in a strategy deck.
I led digital operations and growth marketing at Karma & Luck, a global jewelry brand with $24M+ in annual eCommerce sales. I am also CMO & Partner at Buy the Look, an AI styling startup, and co-founder of the DTC brand Gems & Shine.
Book a Fit CallResults from select client engagements. Individual results vary by brand, market, and starting point.
Remarkable brands aren't built by chance - they're built by design.
The approach is the same for every brand: strategy and creative vision, backed by rigorous, data-driven execution. The result is growth that's consistent, intentional, and easy to verify.
Choose the Right Way to Grow.
Best for established jewelry and lifestyle brands that already sell online and are ready to invest in growth.
Growth Audit
A fixed-price, deep-dive review of your brand, site, retention, paid media, and operations, with a written 90-day plan.
Fractional CMO Advisory
Monthly strategy calls, KPI reviews, and team direction for brands that need senior marketing leadership without a full-time hire.
Retention Retainer
Ongoing email and SMS strategy for jewelry brands ready to turn an underused list into a real revenue channel.
What to Expect From a 30-Minute Call.
A real conversation
We talk about where your brand is today, what is working, and what you want next.
Honest direction
I tell you whether I can help, and which option fits: an audit, ongoing leadership, retention, or a relaunch.
A clear next step
No pressure and no obligation. You leave knowing what to do next, with or without me.
Visualizing Success:
Jewelry & Lifestyle Brands
Partnerships That Speak for Themselves
“Inbal brought clarity, structure, and real growth.”
Working with Inbal had a meaningful impact. She brought a clear strategic framework, driving consistent organic growth across all channels and strengthening the bridge between online and retail. She led teams with structure, transparency, and real ownership. Her long-term thinking and calm, dedicated approach made her a valuable partner.
Vladi BergmanOwner & CEO, Karma & Luck
“She pushed us to grow - and the results followed.”
Working with Inbal transformed our brand. Her strategic vision, creativity, and precision elevated every aspect - from branding and marketing to growth and performance. She pushed us to invest wisely, think bigger, and execute better - and the results came. With Inbal's leadership, we achieved our best year yet in growth, revenue, and results.
Daniel DahanOwner & CEO, Diana Rafael
“Sharp Mind. Big Picture. Real Impact.”
Working with Inbal was a game-changer. Her professionalism, creativity, and sharp strategic thinking brought clarity and structure to every project. She sees the big picture while mastering every detail - elevating everyone around her. A true force of energy and precision that turns ideas into results.
Tal LivnatBrand Director, Karma & LuckMore from agency partners
“A true strategic partner who elevates every project.”
Working with Inbal has been exceptional. We collaborated on three eCommerce projects - from strategy and UX to launch and optimization - across jewelry and tattoo brands. She brings rare strategic depth, creative clarity, and the ability to connect brand vision with digital execution. Her attention to detail, communication, and high standards made every stage smooth and goal-driven.
Yuval TsabariCEO, Dominatecom
“Blending strategy and creativity to build unforgettable brands.”
I've had the pleasure of working with Inbal on SEO strategy for high-end tattoo brand JonBoy Tattoo. She brings a sharp mix of strategic thinking, creativity, and business focus. Inbal understands how to build a brand that people actually remember.
Shay BankhalterFounder, Pink Media
“Creativity with performance. Strategy that delivers.”
Working with Inbal was a true pleasure. We collaborated across two brands, where she led the full marketing and eCommerce strategy with clear direction, strong analytical thinking, and a deep understanding of how paid media supports brand goals. Inbal blends creativity with a performance mindset, making every campaign purposeful and results-driven. She's one of the most strategic and inspiring marketing leaders I've worked with.
Amitay NechmadCo-Founder, PPG DigitalNotes on Strategy, Creativity, and Growth
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